Story Time: The Homeless Ad
One day while working at ADISN I stopped at a nearby ad exchange to drop off another batch of happy advertisements on their way to satisfied customers. While there, I noticed quite a few ads milling around looking somewhat sad and disheveled. Seems like this had been happening more and more often, so I decided to stop in and talk to a few of them to see what was going on.
As I sat down with one of the ads, my heart grew heavy as his story unfolded. “People don’t understand me,” he said. “I have a message to deliver, an impression to make, a place that I would like to call home, but while trying to get from point A[1] to point P[2], I just keep getting bounced around from exchange to exchange, sleeping at the cheapest places I can find where people just dismiss me without a second thought.” At this point he broke down in tears and I strained to make out his muffled words. “I’m important, and I know there is someone out there who actually cares about me but instead I’m spinning around on this merry go round without a purpose, sometimes I don’t even know who I am anymore!”
I was silent, unsure if these were the last words of a suicidal case. He wiped away the tears and stared at me longingly “Please tell me there’s a better way”, he pleaded, “I don’t want to wait around anymore for a train that doesn’t know where it’s going. I am smarter than this! I know where I need to go, but I just can’t seem to find anyone to help me find the right path, can you help?” I had no idea things had gotten so bad, the ads at ADISN always seemed so content but now I saw and heard first hand the troubles some of these homeless ads go through. At that moment I knew I had to help , I stood up and exclaimed, “YES!”
“See these ads here I brought with me smiling and bouncing around like giddy schoolchildren? They are excited because they know we look carefully at all the options and help them use the exchanges to find a good home.[3] They know ADISN makes sure they always end up in places where people actually care about them what they have to say.[3] We prepare them with everything they need to make a great first impression no matter where they end up. They all have lots of great outfits to wear and we even trained them on witty and interesting things to talk about so they feel comfortable in any situation[5]
I looked back at the ad and there were tears of joy in his eyes and a warm feeling swept over me knowing ADISN would be able to help another ad find it’s way.
[1] Advertiser
[2] Publisher
[3] REAL-TIME BIDDER
[4] RELATIONSHIP TARGETING TECHNOLOGY
[5] DYNAMIC CREATIVE TECHNOLOGY
