RE: More pressure to limit behavioral targeting threatens startup media companies
or … we can all call a spade a spade and behavioral targeting SHIT and start thinking about web users as PEOPLE and not buckets (and Congress can go back to focusing on important stuff). at ADISN we’re interested in engaging with users. showing them something they’d be interested in at the moment they’re in a relevant mind-frame. it’s not a simple problem - but when you get it right it sure makes your campaigns (and customer engagement / Long Term Value) really start to perform.