December 2009
2 posts
one more thing ...
1/2 way through the article mentioned below (which, you should READ) the Clearspring widget network decided to implode which in-turn hung newsweek.com. which makes reading an already obnoxious web-page / website that much more obnoxious (T-Mobile … are you reading this??)
while reading this article NEWSWEEK showed me 36... →
100% of them were NOT relevant.
100% of them were NOT targeted
100% of them were un-interesting.
50% (the ones that moved) were irritating.
two things: 1) i am absolutely NOT interested in a Touch from T-Mobile (i’m wore out + the ads made the thing look stupid), and 2) jesus. really NEWSWEEK? if i have a choice to read something @ newsweek.com or @ justaboutanyothersite.com i’ll...
November 2009
3 posts
“Teracent’s technology can pick and choose from literally thousands of creative...”
– jesus, really? literally THOUSANDS? raise your hand if you or your creative team has THOUSANDS of creative assets for each of your campaigns. anybody? right … come on Google, you’re smarter than that.
October 2009
4 posts
Story Time: The Homeless Ad
One day while working at ADISN I stopped at a nearby ad exchange to drop off another batch of happy advertisements on their way to satisfied customers. While there, I noticed quite a few ads milling around looking somewhat sad and disheveled. Seems like this had been happening more and more often, so I decided to stop in and talk to a few of them to see what was going on.
As I sat down with one...
ADISN Leveraging Data Across The Social Web To...
http://www.adexchanger.com/social-media/adisn-target-display-ad-placements-says-ceo-moeck/
AdExchanger.com: Why did you start Adisn?
ADISN: We started ADISN because we were tired of seeing ads or having ads served to us with zero relevance to what we were doing and interested in at that time. From that point, we saw a few BIG opportunities. (1) By leveraging all of the great data that was...
September 2009
1 post
RE: More pressure to limit behavioral targeting... →
or … we can all call a spade a spade and behavioral targeting SHIT and start thinking about web users as PEOPLE and not buckets (and Congress can go back to focusing on important stuff). at ADISN we’re interested in engaging with users. showing them something they’d be interested in at the moment they’re in a relevant mind-frame. it’s not a simple problem - but when...
August 2009
8 posts
See a million dollar Masterpiece
This Friday will be a rare viewing of the Aston Martin One-77. Straight from the Pebble Beach Councours d’Elegance; this is the closest you will get to the million-dollar race-ready supercar. When: Friday, August 21, 2009 6PM-8PM
Where: Aston Martin Newport Beach Showroom 1540 Jamboree Road
RSVP at jpeacock@amofoc.com or call 800.793.9560
pre-alpha launch of new website...check it ! →
summer sessions tonight →
Enjoy discounted sunglasses, free drinks, and local DJ’s tonight in LA.
Good Advice for Growing Agencies
Borrowed from this article, here are some solid points —-
Stand for something.
Have a competitive DNA.
Create a strong culture.
Evolve.
WatchBrazilian advertising takes a shower…
the new normal →
<——- This article talks about reach, precision, and marketing to your consumers on a more personal basis. After our economy gets out of this dip, it is companies that can do these things that will rock.
July 2009
14 posts
We say goodbye to another celebrity... →
ADISN SK8S.
sucka-free-DYNAMIC-ad →
Dear Facebook,
Why doesn’t your ad interface do what I ask? If I have a 300.00 daily budget, I would expect that you would SPEND IT! Also, If I run the exact same ad on two different accounts why in the world wouldn’t they perform the same (or close too)? I’m confused…
Dedicated to another celebrity death...
7 Marketing Lessons from the Great Pitchman Billy Mays:
1. Have a solid product.
2. Listen to consumers.
3. Show how your product can make people’s lives easier.
4. Include a Call-to-Action.
5. Run a small test before launching a broad campaign.
6. Conduct A/B Testing on Successful Ad Campaigns.
7. Watch the competition.
8. (Our own addition): And if none of that works just shoot...
californians hate loud commercials →
We think that loud commercials are annoying. They wake us up from naps and are plain obnoxious. Thank goodness our politicians have the time to focus on issues close to our hearts…
June 2009
12 posts
pics from Finally Punk's show in berlin (way to go... →
advertising gets rowdy.
In the last year we have seen brands’ (loosely used term) competitive smiles shining brightly. With tactical advertising at their hearts—- we can see them taking the next step fiercely into brand vs. brand. Some have been around longer than others, but lately we’ve seen brands jumping straight into the ring together.
Cookie Monsters
Why is behavioral targeting still feeding on us?
Not only do invisible drones pick up the cookie crumbs you leave behind, but who knows what kind of cookies you were eating last week? A random search on commemorative coins you did for your grandma’s birthday could frame your browser with memorabilia for weeks.
May 2009
8 posts
let's make an ad campaign. →
somehow out of all the Miss California debacle an ad campaign was born.
take that recession! →
a great idea by a guy who was laid off —-all about companies who have found ways to stay afloat and intact.
