ADISN

July 2

Dedicated to another celebrity death...

7 Marketing Lessons from the Great Pitchman Billy Mays:

1. Have a solid product.

2. Listen to consumers.

3. Show how your product can make people’s lives easier.

4. Include a Call-to-Action.

5. Run a small test before launching a broad campaign.

6. Conduct A/B Testing on Successful Ad Campaigns.

7. Watch the competition.

8. (Our own addition): And if none of that works just shoot some KABOOM in their eyes.  Problem solved (?)

RIP Billy.

June 30
californians hate loud commercials We think that loud commercials are annoying.  They wake us up from naps and are plain obnoxious.  Thank goodness our politicians have the time to focus on issues close to our hearts…
June 25
RIP
RIP
June 22
the people at Bacardi are a bunch of jerks.
the people at Bacardi are a bunch of jerks.
June 19
jakelodwick: Sigh… blerg

jakelodwick:

Sigh…
blerg
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pics from Finally Punk's show in berlin (what to go Steph!)
June 16
hey Meebo … we all use you. all love you. BUT, if i’m going to explicitly say “Cold War Kids” (hint, when i set my background image i was basically telling you what i like) don’t show me an ad for WTF??!? “Ciara”? come on - you can do better (or at least tell videoegg to do BETTER).
hey Meebo … we all use you. all love you. BUT, if i’m going to explicitly say “Cold War Kids” (hint, when i set my background image i was basically telling you what i like) don’t show me an ad for WTF??!? “Ciara”? come on - you can do better (or at least tell videoegg to do BETTER).
June 15
we love it all.
we love it all.
June 4

advertising gets rowdy.

In the last year we have seen brands’ (loosely used term) competitive smiles shining brightly.  With tactical advertising at their hearts—- we can see them taking the next step fiercely into brand vs. brand.  Some have been around longer than others, but lately we’ve seen brands jumping straight into the ring together.
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The Audi ad went up first…then BMW fired back with the Checkmate ad.  So badass.
The Audi ad went up first…then BMW fired back with the Checkmate ad.  So badass.
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This whole McCafe’ business has been getting a lot of hype lately (as if you didn’t know), looks like Starbucks may not fight back, but they probably should after this ad.
This whole McCafe’ business has been getting a lot of hype lately (as if you didn’t know), looks like Starbucks may not fight back, but they probably should after this ad.
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Pepsi says everything without saying anything…really. These brand wars are really something that is catching on, it should be interesting to see how it morphs and moves.  Bashing, bass-ackwards trash talking, and cockiness will prevail for now!

Pepsi says everything without saying anything…really.

These brand wars are really something that is catching on, it should be interesting to see how it morphs and moves.  Bashing, bass-ackwards trash talking, and cockiness will prevail for now!

June 1

Cookie Monsters

Why is behavioral targeting still feeding on us?

Not only do invisible drones pick up the cookie crumbs you leave behind, but who knows what kind of cookies you were eating last week? A random search on commemorative coins you did for your grandma’s birthday could frame your browser with memorabilia for weeks.

May 26
Malfunctioning Akamai skyscraper ad. They have my vote of confidence.
Malfunctioning Akamai skyscraper ad. They have my vote of confidence.
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Equality California (EQCA) has launched a fundraiser to raise $500,000. They’re hoping to hire on 25 more grassroots organizers (more than tripling their current 8) to couple with new efforts in  TV commercials, social networking, and grassroots methods to engage the communities where prop 8 had passed.  

The new ads spotlight gay couples and touch on personal effects of the passing of Prop 8.  They’re clearly going for affective sentiments, but is that the most effective strategy? Grassroots via blogging/social networking seems like their best bet. The California Ripple Effect, EQCA’s blog, updates continuously with the news and happenings of the cause.  Topics vary, but one notable thing their working on is officially naming May 22nd as Harvey Milk Day.  The site helps them garner buzz and an online presence which is dire in today’s political world.  Their next focus needs to be REACH.  EQCA gets it… but CA, WTF???